Call to Action Performance
Total Call to Action Clicks
How many times visitors clicked on CTAs embedded in location profiles (website links, phone calls, reservations, etc.).
CTA clicks represent direct conversion actions. Each click indicates a visitor taking action beyond wayfinding—visiting a website, calling a business, or making a reservation. This demonstrates tangible ROI for tenants and validates your wayfinding as a customer acquisition channel.
Most Clicked Call to Action
Which CTA types (website, phone, reservations, social media, etc.) drive the most engagement.
Understanding which CTAs resonate helps you guide tenants on optimal profile optimization. If phone calls dominate, ensure all tenants include contact information. If website clicks lead, encourage tenants to optimize their landing pages.
Call to Action Clicks Over Time
Trends showing how CTA engagement changes daily, weekly, or seasonally.
Identifying trends helps predict demand and optimize promotional calendars. Growing CTA engagement indicates increasing digital wayfinding ROI. Seasonal patterns inform tenant marketing strategies.
CTA Clicks by Venue
For multi-venue operators, how CTA engagement varies across properties.
Comparing venues reveals best practices and identifies underperforming locations that may need content optimization or visitor awareness campaigns.
Feedback Metrics / CST Score Connection
Visitor satisfaction ratings and qualitative feedback integrated with Customer Satisfaction (CST) scores.
Direct feedback reveals visitor experience quality. Strong satisfaction scores reduce operational friction, improve brand perception, and create competitive advantages. Declining scores provide early warning for wayfinding issues or content gaps.