The total number of times visitors used your digital wayfinding solution. Each session represents a single interaction with your venue's wayfinding tools, and repeat visits from the same person are counted individually.

This metric shows overall engagement with your digital wayfinding. Growing session counts indicate visitors are actively discovering and relying on your digital navigation tools, reducing pressure on staff and improving the visitor experience.

How long visitors spend engaging with your wayfinding solution during each session.

Longer session times often indicate visitors are exploring your venue, discovering locations, and planning their journey. This increased engagement typically correlates with higher dwell time at your venue and greater opportunity for non-aeronautical revenue (NAR) or retail spending.

The total number of times promotional content (banners, full-screen ads, or "Happening Now" features) was displayed to visitors.

Ad impressions represent direct monetization opportunities. Higher impression counts mean more visibility for your tenants and sponsors, creating new revenue streams through your digital wayfinding platform.

Visitors using their personal smartphones to navigate your venue.

Mobile usage indicates visitors are accessing wayfinding before arriving at your venue or prefer using their own devices. High mobile adoption suggests your digital solution is becoming part of the pre-visit planning experience, potentially increasing visit frequency and engagement.

Visitors using fixed wayfinding stations or kiosks throughout your venue.

On-premises usage shows where visitors need wayfinding assistance most. High usage at specific kiosks can inform placement strategies for future installations and identify high-traffic areas for premium advertising opportunities.

Visitors planning their trip from home or work computers.

Desktop usage indicates advanced trip planning and suggests visitors value your venue enough to research it beforehand. These engaged visitors often have higher intent to visit specific locations and may generate more revenue.

Structured browsing experience where visitors explore locations by category or alphabetically.

Directory usage shows how visitors discover new locations in your venue. High directory engagement suggests visitors are exploring beyond their primary destination, creating opportunities for tenant discovery and increased retail exposure.

Custom-integrated wayfinding experiences embedded in your website or mobile app.

SDK usage demonstrates seamless integration with your existing digital ecosystem. High SDK engagement indicates visitors prefer unified experiences and trust your branded digital touchpoints.

Standalone web-based wayfinding accessible via browser.

Direct web access shows visitors finding your wayfinding through search engines or direct links, indicating strong brand awareness and digital discoverability.

Shows where visitors started their wayfinding session:

Understanding session origins helps you optimize marketing and wayfinding placement. High QR code usage validates physical signage investments, while chatbot launches indicate visitors prefer conversational interfaces. Direct traffic shows how well your digital properties are driving wayfinding adoption. This data informs where to invest in awareness campaigns and physical touchpoints.

Breaks down which QR code types visitors scanned to start wayfinding: Directory, Web, Chat, Digital, Venue, Transit, or Ads QR codes.

Measure the performance of your physical wayfinding touchpoints and optimize placement. This data shows which QR locations are capturing the most visitors, helping you invest in high-traffic spots and eliminate underperforming placements for maximum wayfinding adoption.