Search Behavior
Who Searched Used Search
The amount of visitors who actively used the search function.
Search adoption indicates visitors arrive with specific destinations in mind. High search usage suggests your venue attracts purpose-driven traffic, which typically converts better for tenants. Low search rates might indicate opportunities to improve search visibility or that visitors prefer browsing.
Who Asked for Directions
The percentage of visitors who requested navigation to a destination.
Direction requests confirm visit intent and measure wayfinding effectiveness. High direction request rates indicate visitors trust your navigation and are likely to complete their journey to the destination. This metric correlates strongly with foot traffic conversion.
Who Clicked a Profile
Visitors who tapped into detailed location information pages from the search page.
Profile clicks indicate high interest and intent. These visitors are actively evaluating options and are more likely to visit the location. High profile click rates suggest your wayfinding effectively drives consideration.
Top Successfully Searched Locations
The specific destinations visitors successfully found and selected through search.
These are your anchor destinations—the locations driving traffic to your venue. When visitors search for and navigate to these spots, it signals high demand. Ensure these popular destinations have optimal wayfinding, clear signage, and are featured prominently. Consider premium advertising opportunities along routes to these high-traffic locations.
Top Successfully Searched Categories
The types of locations (dining, retail, services, etc.) visitors successfully found and selected through search.
Category trends reveal visitor intent and what they're actually trying to find. If "dining" dominates successful searches, it shows visitors are actively seeking food options—consider expanding dining choices or promoting existing restaurants more prominently. This data informs tenant mix decisions and marketing strategies based on proven visitor demand
.
Search Engagement by Time of Day
When visitors are most actively searching throughout the day.
Peak search times reveal traffic patterns and help optimize staffing, promotional timing, and operational resources. Launch time-sensitive promotions when search activity is highest to maximize engagement.
Click and Tap Behavior
Top Clicked Locations (and Source)
The most popular locations visitors click on, broken down by where they discovered them:
Search results
Top locations list
Map browsing
Category browsing
Alphabetical browsing
Related locations in profiles
Understanding the discovery path helps optimize how you feature locations. If a tenant appears in search but not in category browsing, they may need better categorization. This data helps tenants understand their digital visibility and validates premium placement investments.
Top Clicked Categories (and Source)
Popular category clicks and where visitors accessed them:
Browse categories view
Listing search
Search results
Location profiles
Category pages
Category click patterns reveal how visitors explore your venue. Strong category engagement indicates successful content organization and helps identify which tenant categories generate the most interest.
Directions Behavior
Top Locations Requested
Destinations visitors most frequently navigate to.
These locations generate the most foot traffic. Use this data to optimize routes, ensure clear physical signage, and identify premium advertising locations along high-traffic paths. Share this data with tenants to demonstrate value and support lease negotiations.
Directions Behavior by Time of Day
When visitors request navigation throughout the day.
Peak direction request times reveal operational patterns. Use this data to optimize staff deployment, maintenance schedules, and promotional timing. Launch tenant promotions when direction requests peak to drive conversion.